9. No mouth is an island

How flavour is bound to our surroundings

Did you know that when pubs and bars serve drinks in matching branded glassware it can increase sales by as much as one-third? Weird, isn't it, how one tiny change can have such a big — and measurable — impact on our behaviour.

If you want to play along with this edition of The Glass, grab a drink now and then look at the circles at the top of this email…